NewcrestImage Management

Area Director

Req No
NewcrestImage Management
Regular Full-Time


The Area Director reports to the President and maintains responsiblity for several hotels within several markets.


  • Ensures that each hotel is maximizing the Guest and Associate experience.
  • Develops, maintains and ensures compliance with NewcrestImage and brand hotel policies and procedures.
  • Holds General Managers effectively accountable for managing and motivating associates and achieving overall financial results, and guest and associate satisfaction.
  • Ensures proper, appropriate and timely reporting and record keeping both at the hotels and at the corporate office.
  • Ensures development, implementation and support successful attainment of each hotel’s annual Business Plan.
  • Demonstrates a high level of integrity, takes ownership of personal and team actions, communicates effectively, promotes collaboration, nurtures a positive, professional work environment, and ensures development of, and adherence to, hotel policies, protocols and Standard Operating Procedures.


  • Leads the process of developing, with the active participation of the NewcrestImage General Managers and the corporate team leaders, the annual Business Plan for each hotel.
  • Ensures implementation of approved Business Plan for each hotel.
  • Ensures all areas of the hotel are operating within the approved budget.
  • Gains and maintains excellent knowledge of competition and general industry trends.
  • Pulls-through and ensures effective implementation and maintenance of any and all business applications in all departments within the hotels.
  • Monitors results and compare outcomes with budgets, other NewcrestImage-managed hotels’ performances and with industry averages.
  • Motivates, coaches and trains General Manager Team members, sets goals and holds team members accountable, and provides appropriate feedback, rewards, and recognition.


  • College or higher level education
  • Minimum 5 years of Hotel industry operations experience
  • Minimum 3 years of Multi-property, at the GM-level or higher
  • Must be strong leader, self-motivator, team builder
  • Must be able and prepared to travel extensively
  • Must be willing and able to sign NewcrestImage’s non-disclosure and non-compete agreements


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