NewcrestImage Management

Area Director

Req No
NewcrestImage Management
Regular Full-Time


NewcrestImage is a premier company in the hospitality space that designs, builds and operates state-of-the-art hotels for the most renowned brands in the industry.  We are a trendsetting company that is acutely focused on culture and that strives to “genuinely care for people so their lives are enriched.”  We are currently looking for a strong Area Director of Hotels that will be responsible for operations of a segment of our successful hotel portfolio. 



In terms of key responsibilities, first and foremost and just like every other position within our company, this role will advance NewcrestImage’s core values of People come First, Communication is Knowledge, Giving is Fun, Experiences are Memorable and Response-Ability is Ours.  This position will be strategic, and the ideal candidate must be able and willing to be very involved and “hands-on.”  In addition, some of the key responsibilities of the role are as follows:

  • Ensures that each hotel is maximizing the Guest and Associate experience.
  • Develops, maintains and ensures compliance with NewcrestImage and brand hotel policies and procedures.
  • Holds General Managers effectively accountable for managing and motivating associates and achieving overall financial results, and guest and associate satisfaction.
  • Ensures proper, appropriate and timely reporting and record keeping both at the hotels and at the corporate office.
  • Ensures development, implementation and support successful attainment of each hotel’s annual Business Plan.
  • Demonstrates a high level of integrity, takes ownership of personal and team actions, communicates effectively, promotes collaboration, nurtures a positive, professional work environment, and ensures development of, and adherence to, hotel policies, protocols and Standard Operating Procedures.
  • Leads the process of developing, with the active participation of the NewcrestImage General Managers and the corporate team leaders, the annual Business Plan for each hotel.
  • Ensures implementation of approved Business Plan for each hotel.
  • Ensures all areas of the hotel are operating within the approved budget.
  • Gains and maintains excellent knowledge of competition and general industry trends.
  • Pulls-through and ensures effective implementation and maintenance of any and all business applications in all departments within the hotels.
  • Monitors results and compare outcomes with budgets, other NewcrestImage-managed hotels’ performances and with industry averages.
  • Motivates, coaches and trains General Manager Team members, sets goals and holds team members accountable, and provides appropriate feedback, rewards, and recognition.



  • College or higher level education
  • Minimum 5 years of Hotel industry operations experience required
  • Minimum 3 years of Multi-property, at the GM-level or higher required
  • Must be strong leader, self-motivator, team builder
  • Must be able and prepared to travel extensively
  • Must be willing and able to sign NewcrestImage’s non-disclosure and non-compete agreements


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